ASP takes its name from Amizade (Friendship), Stela, and Pavan. The superstore was officially founded on September 13, 1995, through the acquisition of Mercadinho Lorena, beginning with an initial staff of three that included the shareholders and their families. Today, ASP is a thriving operation with three stores serving the cities of Valinhos and Vinhedo.
The Purpose
Through purpose-discovery workshops I led, we uncovered ASP’s core truth: life is better with friends. ASP brings this to life by providing quality products and making everyday shopping easier, so customers can focus on sharing meals and making memories.
The Concept
Based on our discoveries, I developed a concept anchored in connection. The execution uses sharp, detailed visuals to put real freshness front and center.
