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Unlocking Your Big Idea: A Proven Method For Concept Creation

Print ad for Land Rover: a Discovery SUV with a parking ticket on the windshield and an arrow beside it, with a line about parking responsibly on and off-road. — Land Rover · “Park responsibly on and off-road.”Print ad

The canvas

01Uncover insights
02Spark ideas
03Shape concepts

I designed a canvas that uncovers insights, sparks ideas, and transforms them into clear, easy-to-understand concepts ready for execution. Now, imagine a quick workshop built around this tool, where we co-create creative ideas for ads, films, or any project, saving time and delivering solid concepts for your business goals.

Concepts from the canvas

Print ad for World No Tobacco Day by the World Health Organization: a father carries a girl on his back on a beach beside a silhouette made of cigarette butts. — World Health Organization “World No Tobacco Day, 31 May.” Print ad

Print ad for the Fiat 500 convertible: a circle that is half human eye and half galaxy, with a small red car beside it. — Fiat 500 Cabrio “Sinta o seu universo.” Print ad

Print ad for Forbes: a cartoon hen reads Forbes Magazine in her nest next to a golden egg, with the line "A billion reasons to read." — Forbes “A billion reasons to read.” Print ad

Feedback

“The way he led the workshop was super helpful. It’s a really interesting way to think about insights and come up with ideas fast. We landed a great concept that got approved with just a few tweaks. Definitely recommend it!”

Leonardo Sass, Marketing Manager

What do you need to create now?

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