Start with people. End with a system.
For me, product design starts with listening and ends with pieces others can build on. Three projects, one method: a card game turned app, the system behind this site, and that same system wearing another brand.

The game was already on the table
Every app, site or interactive project I design starts with interviews and workshops to find the real problem. I brought that method to UFSCar's card game: first the visual concept and a logo drawn from the round shapes on the cards, then the UX that took it to mobile.






Feedback
“I was blown away by how he nailed the vibe of the game and created a visual concept that just clicked. He even designed the game’s logo, inspired by those cool round shapes on the sides of the cards. It all fit perfectly. Seeing him turn that vision into a digital experience was next-level exciting.”
The house rules
Before designing a system for anyone else, I built my own: 19 sections across foundations, components and layout, in black, white and a single accent called Mist. Light and dark, EN · PT · ES, with tokens ready for Figma. The page you are reading runs on it.


Same spine, another brand
For Phitóss, a herbal syrup, the same structure took on a new personality: brand greens, rounded corners and 2.5D volume, where what you click rises and what you fill sinks. A section of isometric illustrations joined the original 19. All of it shaped in more than 40 rounds of refinement over two days.
Same section, two brands






Got a problem worth a system? Let's talk.
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