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Brand Purpose That Drives Growth

ASP Supermercados brand book page: three S-shaped brand forms filled with fruit, a shopper and a city scene, on a blue background with grid lines.

ASP Supermercados

ASP takes its name from Amizade (Friendship), Stela, and Pavan. The superstore was officially founded on 1995, through the acquisition of Mercadinho Lorena, beginning with an initial staff of three that included the shareholders and their families. Today, ASP is a thriving operation with three stores serving the cities of Valinhos and Vinhedo.

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ASP Supermercados logo with its tagline, on white and on a blue background.

Hoken

Hoken takes its name from the Japanese concepts for health and well-being. The company founded through the vision of Hélio Tatsuo Yostsui, beginning with a small dedicated team focused on advanced water treatment. Today, Hoken is a thriving operation with hundreds of franchises serving millions of customers across Brazil.

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 Read more 4 min read ComfyUI screen with the workflow for the horse scene: the prompt describing the woman on the white horse and the boy in the desert, the LoRA, the sampler and, highlighted on the right, the generated image with the fire beside them. Article100%Made by a human Art direction with local generative AI

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Start with people. End with a system.

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Uniting Agency And Client Teams On A New Brand Purpose

 View more Aerial view of a rainforest with rocky hills under a cloudy sky. Personal project KATEKASHIS / KTKX

Documentary trailer

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From the 2009 demos to the 2011 show, track by track

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Photo collages cut into symbolic silhouettes

 View more ASP Supermercados brand book page: three S-shaped brand forms filled with fruit, a shopper and a city scene, on a blue background with grid lines. Work ASP Supermercados

Brand Purpose That Drives Growth

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