Skip to content

Work

Craft that turns brand rules into creative energy

A woman seen from behind holds a fan of illustrated workshop cards, with a soft blurred background.

The Challenge

Craft for digital and print media

Two pieces: a Unimed Campinas print layout with a hand drawing on a dotted heart, and a branded product box kit with a green interior.

Cronovit vitamins ad: a family on a picnic with a clock graphic over the scene and the headline about a day that asks for more well-being.

Two layouts: a Lopes Supermercados solidarity Christmas poster with two children opening a gift, and a Biovet sales contest poster.

Two layouts: a Biovet pet-care poster with a girl in a garden and a drawn pet, and a La Vita product catalogue cover with a splashing salad bowl.

Lopes Supermercados poster for a pasta and sauces festival, with a plate of spaghetti bolognese seen from above.

Two posters: a Unimed Campinas drawing contest poster about the mosquito, and a Phitóss herbal syrup poster with a leaf-framed heart.

Two layouts: a Biovet vaccine ad with vials on a blue hexagon pattern, and a Phitóss poster of a mother and daughter touching foreheads.

Two pieces: a Unimed Campinas road-safety poster for Yellow May with a hand on a car dashboard, and an open green brochure.

Grid of nine social media posts for a Junho Vermelho blood donation campaign, in red and teal.

Grid of nine social media posts for a car dealership month-end campaign, in red, black and grey.

Grid of nine social media posts for a motorcycle dealership, with adventure bikes in orange and black.

Grid of nine social media posts for a car dealership month-end campaign, in blue with SUVs and sticky-note graphics.

Three Hoken brochures with blue water-drop branding, shown open on a light surface.

Three Hoken paper cups in white, navy and blue with water-drop patterns.

More content

The three Unprompted seals, in black on white.

Article30%Made by a human How much AI is in what you consume?

Criteria for declaring AI use in text, image and sound.

Read more 2 min read

The name Versatile Creative Vision in English, Spanish, Portuguese and Chinese, in bold black letters on white.

Article100%Made by a human Versatile Creative Vision

My creative method, from purpose to craft

Read more 4 min read

ComfyUI screen with the workflow for the horse scene: the prompt describing the woman on the white horse and the boy in the desert, the LoRA, the sampler and, highlighted on the right, the generated image with the fire beside them.

Article100%Made by a human Art direction with local generative AI

More control over image quality, and fewer tokens spent.

Read more 5 min read

Advertising concept visual: SUV with a yellow parking notice under the windshield wiper in an urban setting.

Work Art Direction

Unlocking Your Big Idea: A Proven Method For Concept Creation

Mobile app screens showing the digital transformation of a physical card game designed for UFSCar.

Work Product Design

Start with people. End with a system.

Open brandbook pages displaying typography, color palettes, and visual identity guidelines for ASP Supermercados.

Brand Purpose That Drives Growth

Presenter holding the product on a bright green set in a frame from the campaign film.

Work Creative Direction

Uniting Agency And Client Teams On A New Brand Purpose

Aerial view of a rainforest with rocky hills under a cloudy sky.

Personal project KATEKASHIS / KTKX

Documentary trailer

Album cover of Blood by Devoid: an anime-style woman with red hair and white ribbons in front of a futuristic city.

Personal project Devoid, synthpop with anime

From the 2009 demos to the 2011 show, track by track

Collage of a meditating figure filled with forest, set inside a flame filled with a city seen from above.

Personal project Concepts

Photo collages cut into symbolic silhouettes

Work ASP Supermercados

Brand Purpose That Drives Growth