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Raffael Dutra Rocha

Creative Lead · Senior Art Director · Product Designer
Based in Málaga, Spain

Available for Work

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Articles

Featured

The three Unprompted seals, in black on white.

Article30%Made by a human How much AI is in what you consume?

Criteria for declaring AI use in text, image and sound.

Read more 2 min read

The name Versatile Creative Vision in English, Spanish, Portuguese and Chinese, in bold black letters on white.

Article100%Made by a human Versatile Creative Vision

My creative method, from purpose to craft

Read more 4 min read

ComfyUI screen with the workflow for the horse scene: the prompt describing the woman on the white horse and the boy in the desert, the LoRA, the sampler and, highlighted on the right, the generated image with the fire beside them.

Article100%Made by a human Art direction with local generative AI

More control over image quality, and fewer tokens spent.

Read more 5 min read

More content

Advertising concept visual: SUV with a yellow parking notice under the windshield wiper in an urban setting.

Work Art Direction

Unlocking Your Big Idea: A Proven Method For Concept Creation

Hands holding a deck of illustrated workshop cards with colorful abstract shapes, designed for SIJ UFSCar.

Work Graphic Design

Craft that turns brand rules into creative energy

Mobile app screens showing the digital transformation of a physical card game designed for UFSCar.

Work Product Design

Start with people. End with a system.

Open brandbook pages displaying typography, color palettes, and visual identity guidelines for ASP Supermercados.

Brand Purpose That Drives Growth

Presenter holding the product on a bright green set in a frame from the campaign film.

Work Creative Direction

Uniting Agency And Client Teams On A New Brand Purpose

Aerial view of a rainforest with rocky hills under a cloudy sky.

Personal project KATEKASHIS / KTKX

Documentary trailer

Album cover of Blood by Devoid: an anime-style woman with red hair and white ribbons in front of a futuristic city.

Personal project Devoid, synthpop with anime

From the 2009 demos to the 2011 show, track by track

Collage of a meditating figure filled with forest, set inside a flame filled with a city seen from above.

Personal project Concepts

Photo collages cut into symbolic silhouettes

Work ASP Supermercados

Brand Purpose That Drives Growth